New Big 12 Football Brands

Overall Score Bar Chart
Win Percentage: This is a direct reflection of a team's success on the field over the years. A higher weight makes sense. Weight: 25%.
National Titles: Winning a national championship is a significant achievement. Weight: 20%.
AP Poll Appearances: Consistent performance over the years is reflected in AP poll appearances. Weight: 15%.
Bowl Win Percentage: Success in bowl games can elevate a program's status. Weight: 10%.
Heisman Winners: Individual player achievements reflect positively on the program. Weight: 8%.
Consensus All-Americans: Another reflection of individual player success. Weight: 7%.
Conference Titles: Success within one's conference is also important. Weight: 7%.
Simple Rating System (SRS): Reflects the average performance score. Weight: 5%.
Strength of Schedule (SOS): Playing against strong opponents can elevate a program's brand even if they don't win all games. Weight: 3%.
School Win Percentage Bowl Win Percentage National Titles Conference Titles AP Poll Appearances Heisman Winners Consensus All-Americans Overall Score
Colorado 0.565 0.400 1.0 26 19 1 30 8.18700
TCU 0.545 0.514 2.0 18 21 1 17 6.42210
BYU 0.582 0.438 1.0 23 19 1 14 5.84010
West Virginia 0.593 0.410 0.0 15 20 0 12 5.10210
Oklahoma State 0.527 0.636 1.0 10 16 1 17 4.98380
Utah 0.597 0.680 0.0 26 11 0 10 4.94790
Arizona State 0.611 0.470 0.0 17 17 1 6 4.40270
Kansas State 0.449 0.417 0.0 10 14 0 14 4.04185
Texas Tech 0.553 0.413 0.0 11 11 0 12 3.87055
Baylor 0.513 0.519 0.0 9 16 0 5 3.45695
Houston 0.554 0.450 0.0 4 15 1 9 3.29130
Kansas 0.454 0.462 0.0 9 7 0 11 3.02660
Cincinnati 0.513 0.421 0.0 16 8 0 3 2.63975
Arizona 0.522 0.475 0.0 6 7 0 4 1.97215
Iowa State 0.449 0.294 0.0 2 3 0 6 1.31940
UCF 0.578 0.429 0.0 6 5 0 1 1.20495